1. Hybrid System Model:
Streaming platforms are now changing strategies they are now using the hybrid models which is the combination of subscription-based services with advertising content. This hybrid model strategy allows the companies to provide the content with no or less price and still gather revenue.
2. Nich and Specialized Streaming Platforms:
As we know that major streaming platforms like Netflix, Amazon Prime, Disney+, etc are dominating the market in the online streaming industry. But there is still a chance in the specialized or Niched based content. The Niched based platforms can focus on specific interests, languages, hobbies, and demographics, providing the niched based content to the users.
3. Content Deals & Exclusive Partnerships:
To secure Popular movies, shows and sports events streaming platforms are increasingly entering into the partnership and content deals with the companies. This strategy differentiates the streaming platforms from others and attracts more subscribers by offering unique content.
4. Creation of International Content:
Streaming platforms are now producing content from different cultures and countries to attract diverse audiences and expand their global reach. As the streaming platform market is expanding globally therefore there is a growing demand for international content.
5. User-generated content:
To enhance user experience another trend in the streaming platforms is user-generated content. This will enhance user engagement. This includes interactive storytelling, your-own adventure content or user-generated live video streaming.
6. Multi-platform streaming:
Users are increasingly accessing content across multiple devices. Therefore streaming platforms are now providing a seamless experience across many devices like smart TVs, smartphones, tablets, and gaming consoles, which allows users to watch on one device and continue on another.
7. Podcast & Audio Content:
Streaming platforms are now venturing in the world of audio and Podcasts. They are now investing in the original ‘podcasts and audio shows, thus gaining more and more audience.